Website: https://nashvilleresearch.com/
Nashville Research Group is a market research and recruiting company based in Nashville, Tennessee. The company operates a research facility that hosts focus groups, taste testing, and other qualitative and quantitative research activities, and it recruits participants for both in-person and virtual studies. It describes itself as “Nashville’s largest facility with a test kitchen for market research” and is a family-owned and operated small business. The facility supports a range of research methodologies and configurations for clients conducting consumer and product research in the Nashville market.
Services
According to its website, Nashville Research Group provides the following services:
- Participant recruiting for traditional and online focus groups
- Focus group hosting, with focus group rooms and large client viewing suites
- Test kitchen and taste testing, using a commercial test kitchen
- Product placements
- Dial tests
- Shop-along studies
- Individual interviews and in-home interviews
- Usability lab work and usability testing
- Location intercepts
- Mock jury services
- In-person and virtual research options
The facility offers multiple seating configurations, including CLT (central location test) seating for 30 participants and theater-style seating for 50 participants, alongside its commercial test kitchen space. The company describes spacious focus group rooms paired with large client viewing suites, allowing clients to observe sessions in person, and it supports both in-person and virtual research formats. Its test kitchen is positioned for food and beverage taste testing and product placement studies, and the range of methodologies it lists spans qualitative work such as individual interviews, in-home interviews, and shop-along studies through to quantitative and evaluative work including dial tests, usability lab studies, and location intercepts.
About
Nashville Research Group describes itself as a family-owned and operated small business that has operated “for over 35 years” (the company also references over 40 years of operation on its site). It states that its participant show rate is “consistently coming in around 95% and often exceeding 97%.” The company emphasizes locally-based recruiting practices and describes its Project Managers and Recruiters as seasoned and “top-notch,” delivering “quality and truthful work.” The company is affiliated with industry organizations including GreenBook, Quirk’s Media, the Insights Association, and Forsta (formerly FocusVision).
Location & Contact
- Address: 230 Great Circle Road, Suite 226, Nashville, TN 37228
- Phone: (615) 399-7727
- Email: [email protected]
- Social media: Facebook, Instagram, and LinkedIn presence indicated on the website.
Additional Information
The website includes sections for joining the participant database, viewing current research projects, and participant FAQs, along with information about the focus group facility, test kitchen, and recruiting services. The company highlights its high participant show rate, locally-based recruiting, and its test kitchen as distinguishing features of its facility. Prospective study participants are invited to join the company’s database through the site, while research clients can learn about facility capabilities and recruiting services across separate pages. The company describes its recruiting as locally based, with Project Managers and Recruiters it characterizes as seasoned and committed to “quality and truthful work,” and it points to a participant show rate it reports as consistently around 95 percent and often exceeding 97 percent. Its memberships and affiliations with industry organizations including GreenBook, Quirk’s Media, the Insights Association, and Forsta (formerly FocusVision) are listed as part of its standing in the market research field.
Profile compiled from the company’s official website (nashvilleresearch.com).