Website: https://serendipity12th.com/
Serendipity is a locally owned boutique gift shop located on 12th Avenue South in Nashville, Tennessee. The shop has been serving customers for over 25 years and carries a broad mix of gifts, jewelry, women’s clothing, children’s items, and novelty goods. Serendipity emphasizes its identity as a small, local shop and encourages customers to shop small and local. The store has been voted Best Gift Shop in the Nashville Scene in 2023, 2024, and 2025.
Products
Serendipity stocks a wide and varied selection of gift and lifestyle merchandise. Product categories featured on its website include:
- Jewelry, including rings, necklaces, earrings, and bracelets
- Bath and body products
- Novelty and trinket items, including trinket dishes
- Enamel pins and buttons
- Graphic tees, hoodies, and sweatshirts
- Hats and beanies
- Purses, handbags, and tote bags
- Kitchen and bar goods
- Puzzles, games, and playing cards
- Books and journals
- Toys, games, and books for children
- Writing, crafting, and art supplies
- Nashville-themed gifts
The shop also carries lines from makers such as Cavallini Papers and Co. Its online store organizes merchandise into themed collections, including a dedicated Nashville Gifts category and a children’s gifts section, allowing customers to browse by interest or recipient.
About
Serendipity presents itself as a long-running, family-friendly neighborhood gift shop in the 12th South area of Nashville. The store thanks customers for supporting the local shop for over 25 years and highlights its recognition as Best Gift Shop in the Nashville Scene across three consecutive years, 2023, 2024, and 2025. The breadth of its inventory, spanning gifts, clothing, jewelry, children’s items, and stationery, reflects a general-gift-shop format aimed at shoppers looking for a range of options in one location.
The shop’s product mix is organized to serve several kinds of shoppers at once. Browsers looking for a quick gift can find novelty items, trinkets, enamel pins, and bath and body products, while apparel shoppers can choose from graphic tees, hoodies, sweatshirts, hats, and beanies. A dedicated Nashville Gifts collection caters to visitors and locals seeking city-themed keepsakes, and the children’s section gathers toys, games, and books in one place. Stationery and creative supplies, including journals, writing materials, and crafting and art supplies, round out the assortment, supporting Serendipity’s positioning as a one-stop neighborhood gift destination.
Location & Contact
Serendipity is located at 2814 12th Ave South, Nashville, TN 37204. The shop can be reached by phone at 615-279-5570. Customers can also reach the store through the contact form on its website, and the shop maintains an online presence on Instagram and YouTube under the handle serendipity12th.
Additional Information
Serendipity operates an online store in addition to its physical location. The shop offers free shipping on orders over $80 and provides 10% off a customer’s first purchase with the coupon code WELCOMEFRIEND. The website publishes shipping and returns information for online orders. The store’s positioning around shopping small and local, along with its repeated local awards, underscores its role as an established 12th South retail destination.
Profile compiled from the company’s official website (serendipity12th.com).