Website: https://imogeneandwillie.com/
Imogene + Willie is an apparel brand and retailer best known for premium denim, founded and headquartered in Nashville, Tennessee. The company makes blue jeans and a wider range of clothing and goods, with a stated commitment to domestic manufacturing. Its identity is built around durable, made-in-the-USA products and the idea of creating a gathering place and community around its craft, an approach the founders describe as wanting “to make something that would last” and “to create a space to share.”
Products
The brand’s core product is denim, organized into “Women” and “Men” collections that trace back to its two original fits, imogene for women and willie for men. Beyond jeans, the catalog includes graphic tees, tees and tanks, shirts, knits and sweaters, jackets, pants and shorts, and a range of accessories such as hats, beanies, socks, bandanas, jewelry, and scent. The company also offers home goods and leather goods. Additional services and features include chainstitch embroidery customization, gift cards, a sale section, a denim recycling program called “love fades,” and a “one of a kind” vintage jewelry collection.
About
Imogene + Willie was founded in 2009 and, by its own account, was introduced “through a single email to friends and family.” The founders set out with a clear mission: “we wanted to make something that would last. we wanted to make things in the usa. we wanted to create a space to share. we wanted to build community.” Their initial plan was to sell 250 jeans in the two inaugural fits, imogene and willie. The first store opened in July 2009 in a converted service station in Nashville. The company states that it remains “steadfastly committed to making everything here in united states,” and it houses a sewing room in Los Angeles staffed by a team of twelve sewers.
Location & Contact
The original and flagship store is in Nashville, Tennessee, at 2601 12th Ave S, Nashville, TN 37204, with phone (615) 292-5005. Store hours are 10:00am to 6:00pm Monday through Saturday and 11:00am to 5:00pm Sunday. The company also operates a location in Austin, Texas, at 1401 S Congress Ave, Austin, TX 78704, phone (512) 382-1002, open 11:00am to 7:00pm Monday through Saturday and 11:00am to 6:00pm Sunday. Customer service can be reached at [email protected] or by phone and text at +1 (615) 739-5286, available Monday through Sunday 9:00am to 5:00pm, with chat support and virtual fitting appointments offered.
Additional Information
In addition to its retail stores and online shop, Imogene + Willie supports its made-in-the-USA positioning through programs such as chainstitch embroidery personalization and the “love fades” denim recycling initiative. Gift cards and a curated vintage jewelry selection round out the offering. As a Nashville-founded company, Imogene + Willie pairs its Tennessee roots with locations in multiple states while keeping production within the United States.
Profile compiled from the company’s official website (imogeneandwillie.com).