Website: https://effortlesstyle.com/
Effortless Style is a personal styling and image consulting company based in Nashville, Tennessee, with stylists also serving Dallas. Founded by Katie Rushton, the company offers wardrobe consulting, personal shopping, and styling services for a range of clients. Its stated mission is to remove the daily stress of getting dressed: “We remove I don’t know what to wear from your vocabulary and help you feel like the clothes you put on represent the best version of you.” The company works with a varied clientele it describes as ranging “from corporate powerhouses to musicians, to working parents,” across different budgets and lifestyles.
Services
Effortless Style provides a full slate of styling services, each detailed on its site:
- Wardrobe Consultation: Described as “the essential first step,” involving a coffee meeting or call where stylists “listen actively, take meticulous notes, and provide expert guidance.”
- Closet Audit: An in-home session where stylists “evaluate each item, and help you decide what to keep, tailor, discard, or donate,” followed by “a curated list of new pieces to fill any gaps.”
- Personal Shopping: Offered either alongside the client to teach selection skills, or independently, where stylists “bring options back to the comfort of your home and even return or exchange the pieces you don’t choose.” An online consult option is offered as an “affordable option” with a “30-minute consult over video conference or a phone call.”
- Styling Session: Stylists work “directly with items from your closet” and “capture each curated look through photographs, creating your very own Effortless Style Lookbook.”
- Photo and Video Shoot Styling: Covers everything “from the initial exploration of your desired aesthetic to the shopping process, fittings, and the day of the shoot.”
- Virtual Styling Subscription: A monthly service where stylists “handpick 8-10 items specifically for you” with a “custom online lookbook.”
- Speaking Engagements: Interactive talks and training on topics such as dressing for your body type, transitioning a wardrobe to a new season, and dressing for special occasions.
Package options listed include the Seasonal Boost, Effortless Makeover, Effortless Man, a Travel Package, Special Occasion styling, and a Client Retainer.
About
Effortless Style was founded by Katie Rushton, who is described as bringing “enthusiasm and passion” that makes “even the most fashion-averse feel like they know exactly what to put on in the morning.” The company emphasizes building comfortable client relationships and working with diverse clients “to create fresh looks that inspire confidence.” The team includes stylists across two markets: Katey Preston (Nashville stylist since 2016), Dana Latreille (Nashville stylist since 2022, with a background of 16 years in the luxury corporate fashion industry in New York City), and Heather Pujol (Dallas stylist since 2016). Sara Elizabeth Bradford serves as Community Manager, with a background in mergers and acquisitions in investment banking and more than five years of social media management experience.
Location & Contact
- Locations served: Nashville, Tennessee, and Dallas
- Contact: A contact page and FAQs section are available on the website.
- Social media: Instagram (@effortlesstyle), Facebook, Pinterest, and LTK (“Shop Our Looks”)
Additional Information
The website’s main sections include About Us, Our Stylists, Services, Packages, Blog, Shop Our Looks, Contact Us, and FAQs. The “Shop Our Looks” feature connects to LikeToKnow.It for shoppable outfit recommendations. Specific phone, email, hours, and pricing are not published on the site and are therefore omitted here.
Profile compiled from the company’s official website (effortlesstyle.com).