Website: https://grayscalemarketing.com/
Grayscale Marketing, also referred to as Grayscale Event Marketing (GEM), is a Nashville, Tennessee based marketing agency built specifically for festivals and live events. The company describes itself as “an award-winning agency based in Nashville, built specifically for festivals and live events,” and states that it has “partnered with promoters, brands, and operators across all 50 states and 47 countries.” Its stated focus is driving ticket sales, growing audiences, and building data-driven marketing infrastructure for events.
Services
Grayscale Marketing works exclusively with festivals, fairs, and live events, and groups its offerings into several areas:
- Creative Strategy: “We build the campaign before we build the content. Every GEM engagement starts with a strategic foundation.”
- Data & Analytics: Using “historical campaign data, audience behavior, and ticket sales patterns to inform where to spend, what to say, and when to say it.”
- Paid Media and Digital Advertising: Targeted campaigns across Meta, Google, TikTok, and programmatic channels, “built around your buyer, not just your budget.”
- Email & SMS Marketing: Segmented campaigns that speak to “where each buyer is in their decision, fan, fence-sitter, or first-timer.”
- Social Media Management: Consistent, on-brand content “that builds community before the gates open and keeps the conversation going after they close.”
- Content Creation: From campaign assets to organic social to video, “content built for conversion, not just clicks.”
- Websites & SEO: Building and optimizing event pages that “load fast” and “tell the story clearly.”
About
The company states its purpose is “to help live events grow,” building “the marketing infrastructure that connects artists, organizers, and fans.” It operates on three stated principles: craft excellence (“We care about the quality of the work”), accountability (“We own our results, our commitments, and our mistakes”), and collaboration (“The best work happens when everyone is pulling in the same direction”). Listed leadership includes Adam Craft (EVP, Operations), Jason G. Zinser (EVP, Communications), and Madeline Hilliard (Director, Advertising & Projects).
Location & Contact
Grayscale Marketing is located at 565 Marriott Drive, Nashville, TN 37214. The company can be reached by phone at 615-678-5720 and by email at [email protected]. Additional contact options are available through the “Work With Us” section of the website.
Additional Information
The agency maintains sections of its site for case studies and a blog, and emphasizes a results-oriented, data-driven approach to live event marketing. It describes its work as turning events “into movements” and reports having served clients across all 50 states and 47 countries.
Grayscale Marketing positions its specialization in festivals and live events as a core differentiator, stating that it works exclusively with festivals, fairs, and live events rather than serving a general business clientele. This focus runs through its services, from creative strategy and audience analytics to paid media, email and SMS, social media, content creation, and event websites. The agency frames each engagement as beginning with strategy, noting that it builds “the campaign before we build the content,” and that its media targeting is “built around your buyer, not just your budget.”
The company also presents a defined set of values, centered on craft excellence, accountability, and collaboration, and lists named members of its leadership team across operations, communications, and advertising. It describes its mission as helping live events grow “from the first ticket sold to the last act on stage,” connecting artists, organizers, and fans through marketing infrastructure. Prospective clients can reach the agency through its “Work With Us” contact section, by phone, or by email.
Profile compiled from the company’s official website (grayscalemarketing.com).