Website: https://dreaddoc.com/
The Dread Doc, also presented as “The Dread Doctor,” is a loctician and master herbalist business specializing in dreadlock (loc) services in Nashville, Tennessee. The business is run by a stylist known as Sunny, who describes herself on the site as a master loctician and master herbalist focused on loc repair and texture work. The site markets the practice as “America’s #1 Organic Loc Repair & Texture Specialist” and frames urgent loc problems with the line “Dread (Loc) Emergency? Call Me ‘The Dread Doctor’!!!”
Services
The Dread Doc focuses on dreadlock installation, maintenance, repair, and texture-specific care. Services and specialties described on the site include:
- Loc repair and restoration of conditions described as “seemingly beyond hope”
- Loc installation and locking techniques
- Loc maintenance for all hair textures
- Organic loc services
- Texture specialist services for a range of hair types
The site notes that all textures are welcomed and that the practitioner travels to serve clients well beyond the local area. Appointments are arranged through an online booking link or by phone.
About
According to the site, Sunny is “a master loctician; known for developing innovative techniques and displaying creative artistic ability with timeless styles.” The narrative states that in 2011 she experienced financial hardship that resulted in homelessness, during which she lived in a shelter while working as a mobile stylist. The site describes how she built relationships with people from many walks of life and helped them through “life changing transformations” by learning to repair and save loc conditions that seemed beyond hope, work that it says boosted clients’ confidence and self-esteem. The site states she became known in Atlanta as a “Miracle Worker” and “The Dread/Loc Doctor,” later relocated to Nashville, and now travels globally, with clients referenced from Tokyo, Europe, and the Philippines.
Location & Contact
- Location: Nashville, Tennessee (relocated from Atlanta)
- Phone: 404-939-1422
- Booking: online booking available through the website
- Social: Twitter/X handle @dreadmeup
Hours listed on the site are: Sunday 10am – 3pm; Monday and Wednesday 9am – 7pm; Thursday 9am – 6pm; Friday 11am – 6pm; Saturday by appointment (please call ahead).
Additional Information
The Dread Doc enforces what the site calls a “STRICT AND ENFORCED 24 HOUR CANCELLATION POLICY,” respectfully requesting at least 24 hours notice for all cancellations, with a fee applied for late cancellations or missed appointments. The site explains that because schedule adjustments are sometimes necessary, this advance notice helps protect appointment availability for other clients. The website also features a section titled “The Black Market,” along with an online booking and account system and an email sign-up, inviting visitors to “Stay Loc’d In!!” and to hear about specials, sales, events, and loc tips.
The practice positions itself around loc repair and texture-specific work, describing its specialty as restoring loc conditions that may seem beyond saving and welcoming clients of all hair textures. The site’s branding leans on the “Dread Doctor” theme throughout, framing damaged or troubled locs as a “Dread (Loc) Emergency” and presenting Sunny as the practitioner who can address them. While rooted in Nashville, the business describes a client base that extends well beyond Tennessee, with references to clients traveling from as far as Tokyo, Europe, and the Philippines, reflecting the global reach the site attributes to the practitioner’s reputation. Booking is handled online through the website or by calling the listed phone number, and the site directs new clients to review the hours and cancellation policy before scheduling.
Profile compiled from the company’s official website (dreaddoc.com).