Website: https://targoz.com/
Targoz Market Research is an independent market research and public opinion research firm based in Nashville, Tennessee. The company conducts consumer intelligence, market strategy, product development, and public affairs studies for organizations across a range of industries. It describes its purpose simply: “We Help You Make Better Business Decisions.” Positioned as a Nashville firm with national reach, Targoz emphasizes objectivity, stating, “We are independent, objective, and relentlessly curious. We don’t tell clients what they want to hear. We tell them what the data says.”
Services
Targoz groups its work into three core areas: Market Research, Strategic Consulting, and Marketing Analysis. Its qualitative methods include in-person and online focus groups, listening sessions, in-depth individual interviews (IDIs), social listening, instant response, thought leader services, and online qualitative research. Quantitative services include brand insights, consumer and retail trends, ad testing and development, usability testing, positioning surveys, innovation and product development, media planning and effectiveness, messaging surveys, online surveys, and quick-turn custom surveys. The firm applies this research to strategy needs such as marketing strategy, brand strategy, new product and service release strategy, pricing research, customer experience optimization, loyalty solutions, social media analysis, market segmentation, public opinion polling, and public affairs research. Industries served include Energy and Utilities, Public Affairs and Policy, Non-Profit and Associations, Industrial and Manufacturing, Music and Entertainment, Consumer Products, Education, Technology and Media, and Marketing, Design and Advertising Agencies.
About
The firm was founded in 2007 “on a straightforward conviction: that good decisions require honest data, clearly explained.” For nearly two decades it has, in its words, helped organizations across industries understand what their customers, voters, and communities actually think. Randy Ellison serves as Founder and President and has advised Fortune 500 corporations, government agencies, and nonprofits; he holds a graduate degree in Political Management from George Washington University and a B.A. in Economics from the University of Tennessee. Chelsea Hallman serves as Strategy and Insights Consultant, with a background in music business from Belmont University. The company summarizes its identity with the tagline, “Made in Nashville. Trusted Nationally. Powered by data, integrity, and an unhealthy devotion to 95% confidence intervals.”
Location & Contact
Targoz Market Research is located at 1033 Demonbreun Street, Suite 300, Nashville, TN 37203, United States. The phone number is (615) 410-4553 and the email address is [email protected]. Posted business hours are Monday through Friday, 8am to 5pm.
Additional Information
Targoz lists industry affiliations and credentials including ESOMAR membership, AAPOR membership, a GDQ seal, and a listing in the Quirks directory. The firm operates a research panel referenced as Mainstream Speaks. Website sections include What We Do, Resources, the Market Matters Blog, About Us, Contact Us, Careers, and a Privacy Policy.
Profile compiled from the company’s official website (targoz.com).